Positioning gained’t stick except everyone seems to be on the identical page, so it’s essential for product marketers to get purchase-in and educate out they key messages across the group. Pre-launch, a product marketers job is to play a key role in defining the target market and understanding the potential customer.
It’s not nearly attaining new clients, but in addition making sure you get probably the most out of your existing customers and that they stick around for as long as possible. Marketing ought to begin right at the beginning of your business journey, earlier than your brand even takes type. This preliminary marketing includes research and learning more about your clients to be able to develop a product or … Read More