Guides, articles, and advertising ideas from the experts on Inc.com.

marketingThey don’t simply act like they care. They really care and they prove it in the way they act. They genuinely search to help their customer to improve their lives through their content, their experience, their passion and, if they’re fortunate, via the stuff they sell. The actuality, is that advertising sits on the intersection of the business and the customer – the nice arbiter of the self pursuits of the enterprise and the wants of the customer.

At its most basic, marketing seeks to match a company’s services to customers who need entry to those products. The matching of product to buyer finally ensures profitability.

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