Post Graduate Program In Digital Marketing
You apply conceptual and theoretical ideas in shopper psychology to develop native and worldwide advertising strategies aimed toward constructing and sustaining robust buyer relationships. Marketing’s contribution to organizational efficiency is increasingly global, competitive and quickly altering. You explore the fundamental concepts of marketing as they pertain to each the Canadian and international marketplaces. Such ideas and rules as segmentation, focusing on and positioning inform a disciplined approach to the planning and execution of enterprise methods. By analyzing advertising opportunities, technique choices and the advertising setting, you develop an understanding of marketing strategies and practices. Taking a practical advertising method, you apply ideas through group work, situations and case research. Act as consultants, and full an trade project the place you apply your information and abilities to an actual-world state of affairs by growing a advertising plan and technique for a local organization.
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You study key ideas, ideas and theories of social psychology to be able to describe shopper behaviour and its software to advertising strategy and activity. You explore points around consumer cognitive responses to marketing stimuli; how attitudes, motivation and character affect consumer buying patterns; and the way successful brands can command premium costs through their emotional values.
The Digital Marketing program covers over 30 in-demand digital advertising tools, including, semrush, google keyword planner, google analytics, moz, spyfu, fb advertisements, hootsuite and lots of extra. This Digital Marketing Program builds your expertise … Read More