You apply conceptual and theoretical ideas in shopper psychology to develop native and worldwide advertising strategies aimed toward constructing and sustaining robust buyer relationships. Marketing’s contribution to organizational efficiency is increasingly global, competitive and quickly altering. You explore the fundamental concepts of marketing as they pertain to each the Canadian and international marketplaces. Such ideas and rules as segmentation, focusing on and positioning inform a disciplined approach to the planning and execution of enterprise methods. By analyzing advertising opportunities, technique choices and the advertising setting, you develop an understanding of marketing strategies and practices. Taking a practical advertising method, you … Read More