3. What are you going to share?
Evaluating the owned, earned and paid media you’ve invested in thus far ought to assist you to to build upon the strategies which might be nonetheless working on your model, and keep a strong popularity in your area. If any of your digital advertising techniques don’t characterize the kind of brand you want to create, you can remove them, and start pivoting your strategy.
He is a guru of the Inbound methodology but also makes use of paid search, social media, and PR to realize total targets. Read more articles by Ken Mafli. … Read More