Marketing Management Concepts prepares students to be taught core ideas in marketing management. Topics embrace a wide selection of promoting administration concepts corresponding to the customer choice process, segmenting markets, aggressive benefit, product combine administration principle, price policy, distribution technique, and sales administration.
Southern Utah University’s Leavitt School of Business, together with the advertising bachelor’s diploma program, is accredited by AACSB, the highest worldwide accrediting group for business packages. Nearly 200 Bachelor of Business Administration college students graduate from our enterprise school every year with focal concentrations from our nationally-ranked advertising program. Theses students are challenged with coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-enterprise Marketing, in addition to Advertising, Direct Marketing, and Internet Marketing. Students receive a broad foundation in marketing ideas and practices and alternatives to pursue larger understanding and expertise in selected areas of the discipline including gross sales, advertising, product management, distribution and logistics, e-commerce, and worldwide advertising. Does a career in management, gross sales and analysis, advertising companies, advertising corporations or account management attraction to you?
Our applications in Marketing, Professional Sales and Retail Management are built around a dynamic, revenue-centered method to advertising and provide a difficult curriculum designed to organize students for exciting careers in a wide range of advertising fields. The division additionally absolutely funds a wide range of direct pupil-trade engagement opportunities, together with the world’s largest worldwide sales competitors held every fall in Orlando, national and international case competitions, and several annual journeys to New York … Read More