FREE Digital Marketing E-e-book Guide
(1956). Product differentiation and market segmentation as various advertising strategies. Journal of Marketing. (Vol. 21, Issue 1, July). p3-8.
Knowing your prospects more intimately also helps you have a look at your products and services in a brand new method. When you have a deep understanding of your target audience, you’ll be able to put yourself in their shoes and see how one can enhance your offerings. You can see what features you possibly can add to higher serve your prospects. Differentiate your brand from rivals. When you cease making an attempt to talk to each buyer in your market and begin specializing in a smaller segment of that viewers, you additionally begin to stand … Read More