What customers want and what customers need sometimes are 2 different things. What customers want and need sometimes are 2 different things. Sales duty is to determine between the needs and desires of the customer, the customer is always right even if the customer wants the wrong thing for his needs. There are 5 things the needs and desires of customers to sell that we will discuss
The biggest question is what your customers need and what they want. How do you know?
Here are some alternatives to know the needs and desires of your customers.
If customer research is part of your marketing strategy, it can provide a broad view of the needs of existing customers. Review the results of research from targeted business sectors to identify trends and changes in purchasing patterns.
2. Customer Feedback
We usually do this at workshops or seminars that we organize, to find out to what extent the needs and desires of participants are able to be met. Try to think of ways that can be applied in your business, how to get feedback. Maybe by polling forms on the website, polling on social media or invite the client community to share experiences and provide suggestions for improvement.
3. Social Media
This can be a simpler form of research, some social media such as Twitter, for example, already provides polling features and the #hashtags system to record what information is needed on social media.
This collaboration process can also be in the form of a competition or a creative competition by involving your product in it.
5. Customer Relationship Management
Like some previous articles, it also plays an important role in maintaining relationships with customers. So the old customer must remain first.