Thus far, it is for that reason of range of international market pricing factors makes price adaptation needed for companies to outlive and remain aggressive and finally obtain total firm efficiency in host markets. We can posit that price standardization can’t apply in international advertising strategy unless the firm operates in block regions whereby taxes and tariffs are eliminated-off by bilateral agreements. The research performed by (Christensen, et al., 1987) discovered six pricing-related choices for their potential influence on a firm’s export performance, specifically pricing methodology, pricing technique, gross sales phrases, credit policy, forex strategy, and value adaptation.
Using influencers to create content that will appeal to the right viewers is the bedrock of any influencer advertising strategy. But it … Read More