Marketing University Program
Strategic Marketing Programme
Project Management prepares college students to manage projects from begin to finish within any organizational structure. The course presents a view into totally different venture administration methods and delves into matters similar to venture profiling and phases, constraints, building the venture group, scheduling, and threat.
As the entity answerable for the development and administration of a agency’s services and products, advertising is instantly tied to revenue production and long-term progress. Explore the facility of an integrated advertising communications technique from basic planning to tactical execution utilizing probably the most present serious about media channels, customer engagement and measurement.
Already have a degree or diploma? You might be able to switch credit, earn your diploma in lower than three years, and get the utilized marketing experience to begin your career.
At Bentley, you’ll explore the fundamentals of promoting and public relations, together with promoting and promotion, market analysis and analytics, and shopper conduct. You’ll even have the opportunity to study extra specialised fields, similar to digital and social media identities. Further, you’ll put these theoretical ideas to practical use in our chopping-edge Center for Marketing Technology, working with corporations like Apple, the Boston Red Sox and Converse to offer innovative solutions to real-world advertising challenges. With a level in Marketing from Bentley, you’ll be able to manage social media campaigns for top corporations, meet celebrities and different high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.
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