Otherwise often known as e-procurement websites, these firms serve a range of industries and sometimes focus on a distinct segment market. A firm purchasing agent can shop for provides from vendors, request proposals and even make bids for purchases at particular costs. These B2B web sites enable the trade of product provides and procurement. Marketing and branding B2B products or services requires a singular approach.
Second, put the consumer expertise front and center within the company’s culture by softening inner boundaries (between physical merchandise, providers, and digital interactions, for instance) that don’t exist for customers. Third, nurture your high design folks and empower them in cross-functional teams that take collective accountability for enhancing the user expertise while retaining the practical … Read More