Category Marketing

You are fighting an uphill battle to get in front of new customers. Search engine optimization ensures they actually can find you. While social media may shift the way customers find you, when the customer goes to Google to find what you sell; you are applying for clicks, calls, and sales. As such, here’s how you can employ SEO to keep your business visible and credible online. It is also a boost to every other channel you use – from social to email – because if someone is interested in buying, they typically search first.

How Does SEO Work?

At its core, SEO is structurally matching the intent of your content to the intent of the search engine. Think about what a search engine does; it is discovering the content and matching it to search intent. You can accomplish this by making your content engaging and useful, your site fast, and your pages crawlable. You also can earn trust (known as signals) through reviews and backlinks.

Before you become overwhelmed by SEO; you can think of it as a few basic building blocks:

• On-page essentials such as keyword analysis, titles, headers, and on-page usefulness that answers real questions. Learn more here at this link.
• Technical on-page SEO: speed; mobile-friendly; clean URLs; and a navigable site structure and content to use for bots and humans.
• Authority signals: quality backlinks (the more the better); mentions; and consistent business listings.

Long-Term SEO Value

SEO is not a switch. It is a flywheel. … Read More

Running a plumbing business in New York City can leave you trying to tackle different tasks. You might have to deal with phone calls, nonstop jobs, and customers who expect quick solutions. Thus, you need to decide how to handle incoming calls. Should you rely on traditional voicemail or invest in a live receptionist for plumbers? Read on to learn what works best for your business:

Voicemail

Most plumbers start with voicemail because it is easy, cheap, and built into your phone. But voicemail does not always get the job done when you are in a competitive market where customers are in a hurry. Here’s why:

• Customers do not want to wait. People in New York are always on the move. They may hang up and look for another plumber if they cannot reach your business. 
• You could miss details. A caller who leaves a message might forget to include important information. You could end up without a call-back number or vague details such as the urgency of the required job. 
• Phone tag problems. The caller might be busy or have already found someone else when you call back. This can cost you time and possibly the job.

Voicemail works fine if your schedule is not too packed or if you are just starting. But it can hold you back once your business grows. 

Answering Services

A live receptionist ensures that every call is handled quickly and professionally. Here’s why more NYC plumbers are switching to this service:

• Avoid