This flies in the face of the authenticity and honesty influencers are alleged to symbolize. This information suggests magnificence and picture trump all other concerns online. Naturally, influencers are prepared to help us ease our insecurities.
The pursuit of standardization in corporations is owing to the advantages said above, because the strategy of standardizing advertising packages internationally is a profitable option that firms can pursue to improve efficiency (Johansson and Yip 1994; Katsikeas, Samiee, and Theodosiou 2006). As a results of these benefits, the technique of standardizing worldwide marketing programs is a beautiful choice for a lot of firms (Johansson and Yip 1994; Katsikeas, Samiee, and Theodosiou 2006). Therefore, standardization is linked to world marketing technique to enhance agency performance. … Read More