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It lets you capture sales that you might need otherwise lost. If somebody browses your merchandise however does not make a purchase you’ll be able to target them with social media adverts, Google Ads or emails. should not be overlooked of your digital marketing campaign as it may be integrated with the social media side of your campaign. You can use social media to gather emails which you’ll then use to build a lookalike viewers for your campaign. You now have an inventory of people who have opted to receive news and special provides from you!

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