Neil Borden popularized the thought of the marketing mix and the idea of the Four Ps in the 1950s. Marketing as a self-discipline involves all of the actions a company undertakes to draw in clients and preserve relationships with them. Networking with potential or past purchasers is part of the work too, together with writing thank you emails, taking part in golf with a prospective client, returning calls and emails quickly, and meeting with shoppers for coffee or a meal. Our graduates have gone on to successful careers within the City, accounting, computing, insurance, native authorities, administration consultancy, advertising communications, retailing, gross sales and small enterprise management.
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