What Is My Websites Domain Authority?
Do you believe Domain Authority is a ranking factor that helps websites rank in search engines such as Google? Find out what the evidence says.
Pop quiz: SEO professionals are obsessed with a ranking metric that can help them grade a website’s quality, determine how difficult it is to rank on search engines, and tell how valuable a link they have from other sites.

Why Is DA Considered A Ranking Factor By Some?
Domain Authority is a metric. It’s a score that can range from 0-100. Domain Authority has been confused with Google’s PageRank, specifically the retired Toolbar PageRank. Sometimes, DA was mistakenly called a “Google metric.” Some SEO gurus referred to DA as the key to Google’s algorithm. It promised to increase your rankings and open the doors to search engines ranking your site.
Domain Authority vs. Domain Authority
Before we continue, let’s make an important distinction. There are two types of “Domain Authority”. We have already discussed Domain Authority (or DA). There’s also the notion of domain authority. The idea behind this is that Google gives greater authority to certain domains. You can also build authority over time for domains by publishing great content and attracting quality links.
This gives sites an inherent ranking advantage on the SERPs. It would explain, in simple terms, why a website such as The New York Times can rank in Position 1, whereas Joe’s News Blog launched last month would struggle. This idea is explored in more detail in our chapter Website … Read More
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