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He lives in Toronto and works as VP of Demand Generation at Vendasta, having led the company to the acquisition of over 1,300 cloud brokers reselling digital options to more than 1M native companies all over the world. Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; creator of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and … Read More
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Trends in complementary markets must be taken into account when making funding choices. For instance, SKY airline, competing within the Chilean market against a notably positioned brand corresponding to LAN, discovered … Read More